Semana 2 día 6
el acceso libre a los proyectos a través de una base de datos digitalizada crea un caldo de cultivo que se retroalimenta,
cada proyecto concebido para una localización y circunstancias concretas se convierte en un inmenso número de proyectos potenciales, en cada solución son encontradas cientos de soluciones para cada enunciado posible y cada una de ellas es ensayada y mejorada una y otra vez
Frank Zappa's proposal for a system to replace ordinary merchandising (1983)
We propose to acquire the rights to digitally duplicate and store THE BEST of every record company’s difficult-to-move Quality Catalog Items [Q.C.I.], store them in a central processing location, and have them accessible by phone or cable TV, directly patchable into the user’s home taping appliances, with the option of direct digital-to-digital transfer to F-1, Beta Hi-Fi, or ordinary analog cassette [...]
Providing material in such quantity at a reduced cost could actually diminish the desire to duplicate and store it, since it would be available any time day or night.
Monthly listings could be provided by catalog, reducing the on-line storage requirements of the computer. The entire service would be accessed by phone, even if the local reception is via TV cable.
The advantage of the TV cable is: on those channels where nothing ever seems to happen (there’s about 70 of them in L.A.), a visualization of the original cover art, including song lyrics, technical data, etc., could be displayed while the transmission is in progress, giving the project an electronic whiff of the original point-of-purchase merchandising built into the album when it was ‘an album’, since there are many consumers who like to fondle & fetish the packaging while the music is being played. In this situation, Fondlement & Fetishism Potential [F.F.P.] is supplied, without the cost of shipping tons of cardboard around.